“The explosion in interest in advergaming over the last year and the evolution of Skyworks Technologies, now celebrating our 10th year, has dictated that we create a separate business unit to focus exclusively on this rapidly growing segment of our business.” said Garry Kitchen, Skyworks Founder and CEO.

“With the massive shift in consumer attention to the Internet, advertisers are finding that traditional print and television advertising are not as effective as they once were”, said Kitchen. “In a cluttered online advertising environment, our clients have found custom developed, client-branded online games to be an effective way to engage consumers and promote their brands within immersive branded entertainment experiences. Advergames are a form of advertising that consumers actively seek out whereas most other forms of advertising repel consumers.”

“I’m pleased to announce that Alan Miller, Vice President of Business Development, and Mike Vann, Vice President of Sales, will share responsibility for achieving the revenue targets of advergame.com.”, continued Mr. Kitchen.

Mr. Miller joined Skyworks in 2001 and is a recognized pioneer in the interactive gaming industry, having previously co-founded Activision, the first independent video game publisher, as well as co-founding and serving as CEO of game publisher Accolade, acquired by Atari in 1999.

Mr. Vann is a seven-year veteran of the advergaming industry. He joined Skyworks in 2004 after serving as Vice President of Sales for advergame developer YaYa. Prior to that, he was co-founder and Vice President of Business Development at BrandPlay Entertainment. Mr. Vann also served as Vice President of Sales at interactive television, technology, and content firm, ACTV.

In 1997 Skyworks created and launched the first and most successful brand sponsored games destination on the Internet. Skyworks’ client-branded gaming portals now attract millions of unique visitor each month. More than 40 million Skyworks client-branded games are downloaded each month from these portals and its clients' websites.

During the last 9 years, Skyworks has created over 300 unique custom client-branded games for some of the world’s leading brands, including: Abbott Labs, BMW, Campbell Soup, CNN/Sports Illustrated, Comedy Central, Eli Lilly, ESPN, Ford/Lincoln, FOX Sports, Mattel, Microsoft Network, MTV, Pepsi, Shockwave.com, Sporting News, Toyota, and many others.

Skyworks is experiencing rapid growth in other segments of its business, including game development for Nintendo and Sony handheld systems, cell phone game development, and the direct sales of games to consumers over the Internet.

For more information visit http://www.advergame.com or call Alan Miller (408-718-4145) or Mike Vann (201-457-1000 ext. 25).

About Skyworks:
Celebrating its 10th year in business (1995-2005), Skyworks Technologies, Inc. pioneered the use of advergames on the Internet and is the leading provider of custom developed client-branded advergames. The company is ranked in Advertising Age’s Top 100 Interactive Agencies.

Skyworks has created over 300 unique custom client-branded games for some of the world’s leading brands, including: Abbott Labs, BMW, Campbell Soup, CNN/Sports Illustrated, Comedy Central, Eli Lilly, ESPN, Ford/Lincoln, FOX Sports, Mattel, Microsoft Network, MTV, Pepsi, Shockwave.com, Sporting News, Toyota, and many others. More than 40 million Skyworks client-branded games are downloaded each month from clients' websites.

Skyworks also develops games for Nintendo handheld game systems and for cell phones. Distributed by Majesco, Skyworks will have over 10 titles for Nintendo Game Boy Advance and DS in the market in 2005. Skyworks’ Shrek II for BREW and J2ME mobile phones is distributed worldwide by Activision.

In 2004, Skyworks began directly selling games to consumers over the Internet under its own label. Skyworks games are currently sold at Rcade.com, Shockwave.com, Yahoo Games, RealArcade and other leading game distribution websites. For more information, please visit Skyworks website at www.skyworks.com